It is an increasingly rare sight to find newly published books that break with tradition in uncompromising, unique, surprising and challenging ways. This is, in part, a reflection upon our current times. We live in an era where the biggest publishing companies and media organisations are only concerned with stabilising profits for shareholders – and are prioritising making money over supporting originality and new creative ideas. This is strangling our modern culture – limiting us to a devastating cycle of reboots, sequels, prequels and franchises; where the only novels that are published so often seem to be ones we’ve already read; or else another celebrity biography. This risk-averse and profit-focused approach in turn risks homogenising our culture; and limiting our exposure to new ways of thinking.
At a time when we need new ideas and voices to counter the prevailing cultural winds, which tell us creativity is only of value if it sells, the role of independent publishers becomes more apparent. We need diversity and originality in our publishing; not ceaseless imitation and repetition in pursuit of a fast buck. We need books that experiment and take risks; not those that seem afraid to be different.
Yet of course, setting up and running an independent publisher is no easy feat – not least because anyone who does so must continually battle with the financial weight of the corporate monopolies that dominate the publishing sector.
Based in a small corner of Belfast, No Alibis Press is a small publishing company with a big shouty attitude. As an independent press they’re relatively new on the scene, but for some time now they’ve been quietly incubating among the shelves of No Alibis bookstore where David Torrans and his team have been selling books for more than twenty years. One of their first books – December Stories I by Ian Samson – has already received praise from critics (including ourselves). So just how does a brand new publishing house shout loud enough to be heard over the noise emitted by the corporate behemoths?
Nothing in the Rulebook caught up with the team behind No Alibis to find out.
INTERVIEWER
Tell us about yourselves and your background
NO ALIBIS PRESS
David Torrans, owner of No Alibis Bookstore (opened 1997) and No Alibis Press (founded 2018), both based in Belfast.
Emma Warnock, commissioning editor at No Alibis Press, joined in 2018 after 10 years of working in the industry for various publications and presses as a freelance editor.
INTERVIEWER
Who inspires you?
NO ALIBIS PRESS
The people who take a leap of faith – whatever their discipline/job/motivation – and try to change the way things are done. In terms of writing that has been published recently, June Caldwell jumps to mind. Her collection of stories Room Little Darker (New Island, 2017) is a dramatic departure from the norm – both in terms of the writing itself and the subjects she is exploring. It is dark, uncompromising and incredibly inspiring.
INTERVIEWER
Can you tell us a bit about No Alibis Press – how was it borne into existence?
NO ALIBIS PRESS
Independent bookselling over the past 20 years has taught us the importance of independent presses in the larger publishing world. Independent presses to a great degree have helped us to survive by bringing in material that is exciting and adventurous, and that’s why it came to mind when we were thinking of ways to celebrate the 20th anniversary of No Alibis bookshop. Happily, this coincided with us coming across Gerard Brennan’s Disorder, which he handed in to the shop to be bound as part of his PhD in creative writing. Having asked if it would be all right to read it, we immediately knew we had our first publication, and this launched No Alibis Press in 2018.
INTERVIEWER
Has the press evolved as you expected since you first set it up?
NO ALIBIS PRESS
It feels too early to say how it has evolved, as we are only coming to the end of our first (incredibly busy and exciting) year. However, we have had really positive responses to our first two publications (Gerard Brennan’s Disorder and Ian Sansom’s December Stories 1), which has certainly given us the energy and inspiration needed to continue.
INTERVIEWER
What makes a work “uncompromising”, in your opinion?
NO ALIBIS PRESS
Writing that subverts conventional practices in some way – maybe through form or narrative voice – in order to tap into something new but recognisable. Very often it will defy easy categorisation. For example, Gerard Brennan’s novel Disorder explores the conflicting agendas of a number of characters on the fringes of recreational rioting without entering directly into characters’ minds. It is gritty, darkly funny crime fiction that is experimenting with the conventions of the genre, and it is very effective in creating an appropriately energetic pace. Ian Sansom’s December Stories 1 (a very different work) is also very difficult to categorise. It is a collection of varying forms that work as standalone pieces, but function at a more profound level as a whole. It is a very playful use of form that absolutely suits the insightful portrayals of the characters and their very different experiences of December. In addition to being examples of excellent writing, arguably both of these books are subverting common practice in some way and that makes them very exciting.
INTERVIEWER
You’ve recently published December Stories I by Ian Samson. What drew you to this work, and what’s it been like to bring it into literary existence?
NO ALIBIS PRESS
As soon as we read the manuscript we knew that we had something very special. The stories are characteristic of Sansom’s playful humour, while also exposing the idiosyncrasies of human nature and relationships that December brings to light. We felt very fortunate to be given the opportunity to publish such an extraordinary collection. Watching it come together with beautiful illustrations by the very talented Rory Jeffers was also very satisfying. Working with Ian has been fantastic. He filmed all 31 of the stories with his son Joseph Sansom (who fortunately for us is a filmmaker) which are available on our website.
INTERVIEWER
Can you talk a little about the relationship between No Alibis Press and No Alibis Bookstore? How important is it to ensure there is a physical space to provide a platform for both the books you publish, but also for events and readings?
NO ALIBIS PRESS
Quite simply, No Alibis Press wouldn’t exist without the bookshop, without twenty years of selling books and getting to know how the industry works. As well as selling books, we have always held gigs and readings in the shop and at other venues, and we regularly participate in festivals across Ireland and the UK. It all comes down to getting writers in front of an audience, getting their work into the hands of interested readers. Publishing feels like a natural progression from that.
INTERVIEWER
What does the average day look like to you?
NO ALIBIS PRESS
As a small press, we all end up doing a little bit of everything, so the day can involve processing orders, updating the website or promoting our publications, which may mean tweeting reviews or corresponding with event organisers. As we only publish a couple of titles a year, we can devote a huge amount of energy to the production and promotion of the next book. This means we have been obsessed with December (Ian Sansom’s December Stories 1) since about March. We have submissions coming in all the time, and reading new work is a time-consuming and highly enjoyable part of daily life.
INTERVIEWER
What do you think a publishing house or printing press should be for?
NO ALIBIS PRESS
For No Alibis Press, publishing is about getting books or stories that may not appeal to more commercial companies out into the public arena. This might be because they are experimental or slightly subversive, or simply exceptional writing that larger companies aren’t willing to take a risk on for various reasons.
INTERVIEWER
Julian Barnes has suggested that mainstream publishing companies are only interested in “publishing copies of novels that are copies of other successful novels”. Do you think this is a fair assessment? And how can independent publishing houses help address the balance – championing new voices and new ideas?
NO ALIBIS PRESS
One of the pleasant surprises for me over the past year is to see how supportive publishers and editors are of one another (both small and large). I think that’s because there’s a sense we’re all aiming for the same goal – to support writers in a difficult industry at a time when outside players (whether online giants or supermarkets etc) are creating unsustainable conditions. There are lots of very talented hardworking people in mainstream publishing companies and many of them are producing original books while still responding to the demands of readers. Sometimes they might be more restricted in certain areas than smaller publishers, or have slightly different motivations, but I think there is a recognition that both small and larger companies are playing different but equally vital roles in producing a range of material.
INTERVIEWER
Do you see your own work as having a political element to it at all?
NO ALIBIS PRESS
I suppose publishing fiction – particularly when you are looking for experimental, new or subversive work – is always political because the writing tends to defamiliarise the everyday and challenge norms. We want to publish unheard voices and stories, which is one of the reasons why we decided to publish an anthology of short stories and have opened this up to submissions (until 31 Jan 2019). But besides wanting to promote equality and traditionally under-represented voices, we don’t take a particular political stance. Having said that, personal politics determine many of our choices – we’re never going to publish fiction that champions far-right perspectives, for example. We’ve also rejected manuscripts that carry misogynistic undertones.
INTERVIEWER
Obviously, the rise of the internet has seen a big culture shift in the way we communicate. What role do you see traditional presses playing in this new “digital era”?
NO ALIBIS PRESS
The digital era prioritises convenience, but arguably something is lost along the way. There is still a strong desire among readers to hold the printed object in their hand. That’s why when it comes to design and formatting we put extra effort into making sure the books we publish are the right quality of paper, the right size, and that the text is beautifully arranged. We don’t see it as a competition with digital, however. Plenty of people want to read some books in a digital format and keep others on their shelf.
INTERVIEWER
The future of literature; of writing – and indeed the future of publishing – are all frequently discussed at great lengths. What are your thoughts on current industry trends – where are we heading?
NO ALIBIS PRESS
It’s true, we’ve been hearing about the imminent demise of the novel, of traditional publishing, the local bookshop for some time now. Yet, novels are still selling in huge numbers – Milkman by Anna Burns is a good example of that, reprints having exceeded expectations. Of course, not every novel attains the readership of a Man Booker prize-winner, but it does demonstrate that there is an appetite for reading, there is a potential audience. For independent presses, this is a very exciting time. Recent successes of Tramp Press or Galley Beggar Press, for example, remind writers looking for representation that smaller publishers can be an attractive option. At No Alibis Press, we’re really not trying to predict what the future holds, we simply continue to look for the best writing we can find and get it out there on the bookshelves.
INTERVIEWER
What are some of the main challenges you face?
NO ALIBIS PRESS
I’d say the main challenge we face, which is the same for all publishers big or small, is the financial aspect. As we do not receive external funding, we need money to be coming into the shop and through book sales in order to continue doing what we love. We have to ensure our authors and readers are happy with the price and available buying options, and that we are not compromising on quality or content. We have to find ways to promote the books that don’t cost a lot of money, for example releasing videos of Ian Sansom reading on Twitter and Facebook, and we rely on our authors being prepared to get out there and talk about their work. Financial restraints can bring about more interesting ways to promote books, however, so it’s not all doom and gloom.
INTERVIEWER
How would you define creativity?
NO ALIBIS PRESS
The process of dissecting what you witness or experience, and representing it in a new, original form.
INTERVIEWER
What’s next for No Alibis Press? What should we look out for?
NO ALIBIS PRESS
We are currently reading submissions for an anthology of short stories, to be published summer 2019. The purpose of the collection is to celebrate writing that is both exceptionally good and challenging conventions in some way, doing something very new with voice or form. We have been very impressed by the quality of submissions already received (submissions are open until 31 Jan 2019), so we anticipate an exciting volume.
INTERVIEWER
Could you write us a story in six words?
NO ALIBIS PRESS
Sure. Here’s some historical fiction with a strong female lead:
Once upon a time, she was.
INTERVIEWER
What are your 5 – 10 top tips for aspiring writers and artists?
NO ALIBIS PRESS
- Don’t be swayed too much by what other people are doing, or by the market.
- Don’t rush to submit work without rewriting (many times).
- Find a way to make your work unfamiliar as you redraft – writers’ techniques include printing out work, changing the font, reading aloud. The aim is to read it as though for the first time.
- Embrace failure.
- Please believe manuscripts are rejected for many reasons – don’t quit on account of rejection.
nothing in the rulebook 