If you need a recommendation right now, there will be no shortage of suggestions. The problem is that far too many of them are exactly the same. For instance, in looking for something to watch on a Saturday night, your search for “greatest films” will be answered with an infinity of lists compiled with varying degrees of judgement but surprising levels of consistency. Automated recommendations generally just give you more of what you have already asked for. Critical ones seem to clone themselves, as if unwilling to depart from an agreed line. Citizen Kane is repeatedly right up there, according to the American Film Institute (number 1 film of all time), Sight and Sound (number 2), Hollywood Reporter (3) and Rotten Tomatoes (4). But what if you’ve already seen it, and didn’t even think it was that good? What then?
By adulthood, most of us are aware of the historical figures, places and books represented by what can loosely be categorised as the canon: the list that you were taught at school, that books and newspapers tell you are the best and most important. Sometimes, we agree with them, sometimes not, but we soon learn that Shakespeare, the Grand Canyon and the Bible are worthy of our attention because everyone keeps telling us so. It is supplemented by a popular canon, as expressed by your social media, of more ephemeral, instant pleasures, that may have an unstoppable democratic force, but that does not mean that you always share them.
Any canon is important, as it provides a society with a shared catalogue of experiences and reference points; otherwise, how does one know what to speak about to a stranger? But your curiosity about the world need not stop there. How much more interesting, every so often, to put the canon to one side, and say to someone, “Tell me about a great book that I’ve never heard of.”
My podcast Better Known sets out to ask people what they love that the rest of the world does not seem to value. In short: what should be better known?
People are keen to answer the question, firstly because we all love talking about what we are passionate about, but also because we do not always get the opportunity. Most people have quirks in their tastes that are slightly unorthodox but we rarely get a chance to talk about our obscure preferences, precisely because other people are not familiar with them. Generally, in conversation, most people are looking to have their beliefs confirmed than challenged, and so they may not be in the mood to hear anything new. Instead, much of our social life only covers those topics which we know are popular and thus safe, and so it is easy to live one’s life with others only through the pleasures which the news picks out for us.
Through dozens of interviews, I have heard about the fascinating objects, events and ideas which guests hold dear and feels compelled to impress upon other people. The novelist Joanne Harris spoke about the Child Ballads, hundreds of traditional stories collected in the nineteenth century. Biographer Lucy Hughes-Hallett discussed a book which her mother had written about a nineteenth century dinner party of writers and artists. Writer Ben Schott explained why movie posters look the way they do. It has been inspiring to hear and then take up these suggestions of things which I would otherwise have never known about.
For some guests, the obscurity of their choice provides a pleasure. They like the fact that they have uncovered something that others have not. For others, they enjoy the obscurity, particularly of a place, for a more practical reason: if lots of people knew about the place, then its serenity, part of its appeal, would be ruined. But, most of all, they make their choices because we are all individuals, and sometimes what we like most of all may not have officially made the grade, but is nonetheless worthy of their – and maybe your – time.
Each episode aims to bring a person with private obscure passions to an audience eager to learn more about what is best in the world. Each guest selects six things, and so you begin to get a real sense of who they are through the range of their choices without necessarily knowing particular facts about them, their job or their life. By way of contrast, and to ensure we do not drown in positivity, they also get to pick one thing which they think should be less well known and it is frequently a highlight for me to hear someone go from such radiant optimism to unbridled cynicism so rapidly. Picnics, liver and jeans are among those proposed as being overrated. But the focus always then returns to what they like.
It is easy, as an adult, to stop learning anything new, and to exist endlessly off inspiration from the past. If you want to remain curious about the world, and continue to be inspired, you have to make an active effort. Better Known aims to be an entertaining introduction into a world of inspiration that you previously knew little about. You will not agree with all recommendations, but you will hopefully learn something new. After all, how many more endorsements for Citizen Kane does one need?
About the author of this article
Ivan Wise presents the Better Known podcast (www.betterknown.co.uk). He is a former editor of The Shavian, the journal of the George Bernard Shaw Society, about which he has written for the Times Literary Supplement, Times Higher Educational Supplement and The Guardian website, and was the expert witness on an episode of BBC Radio 4’s Great Lives. He works in the charity sector, for Think Ahead, a mental health organisation that recruits and trains graduates to become social workers.