Creatives in profile - interview series Interviews

Creatives in profile – interview with Augustine

Pressbild Augustine Foto: Oskar Omne

One of the hottest prospects to hit the music scene in 2019, Swedish artist Augustine first announced his presence with his hit debut, “Luzon” at the start of the year. Since then, more singles have followed, along with a critically acclaimed EP, Wishful Thinking at the start of the summer.

At 22-years of age, Augustine is a name that should be on everyone’s radar – as Nothing in The Rulebook made clear in our own review.  With songs and lyrics are characterised by soulful falsetto, cinematic instrumentation and melancholic love stories, it’s little wonder that two of his tracks immediately rocketed to #1 on Hype Machine, as he became one of the most talked about debuts of the year.

In his own words, he is an artist “weak for synth pop songs that are so big you just lose yourself in them”, yet, as readers can hear for themselves (by checking out his debut EP here), there’s a huge amount of versatility on offer here.

It was a pleasure to catch up with Augustine for our latest ‘Creatives in profile’ interview…

INTERVIEWER

Tell us about yourself, where you live and your background

AUGUSTINE

Hi there! Thank you guys for the beautiful write-up on the EP! I live in Stockholm, Sweden, at the moment; but I’m born and raised in a small town called Jörlanda on the Swedish west coast, just outside of Gothenburg. I moved to Stockholm about two years ago for the music. Before then I spent my days writing songs at home and finishing senior high school.

INTERVIEWER

Is music your first love, or do you have another passion?

AUGUSTINE

I played some sports when I was younger. Football and ice hockey! But I eventually quit them both because of the interest I had for music. So maybe it’s not my first love, but it’s surely the greatest love!

INTERVIEWER

Who inspires you?

AUGUSTINE

Oh there’s so many! For the EP specifically, I listened a lot to The National, Phoebe Bridgers and The xx – just to name a few. I think they all have some kind of gloom and melancholia to their music, which I’m totally drawn to; that’s the sort of thing that makes me inspired.

INTERVIEWER

One of your first tracks, Luzon, pivots around a certain sense of oblivion through experiences of love – with lyrics like “you might just kill me off”; “I just want a disaster” – whereas another of your first tracks, and A Scent of Lily is more open and contemplative about love and relationships; you ask, “now what’s next?” For you, how much is music a way of communicating these different encounters and experiences of love – and, when it comes to it, where do you tend to place yourself on the scale between oblivion and hopeful optimism?

AUGUSTINE

Great question! It wasn’t my intention at all to write love songs when I first started making music. I played the drums and I was really into the beat and pulse of a song, and as far as lyrics go I tried to write some poems when I was younger; but that was it.

Then when I started to sing, it just felt natural to craft these kind of gloomy love-stories, maybe because I’ve listened a lot to artists who tend to do that (The National, etc…). So I guess that must be a way of communicating different experiences, whether it’s on purpose or not! On the scale, I’d place myself more to the oblivion side of things.

INTERVIEWER

What role does the (somewhat intangible) concept of love play in your work more generally? 

AUGUSTINE

I’ve realised lately that I often enjoy these heavy dramas about love, movies like ’Blue Valentine’ or ’Eternal Sunshine of the Spotless Mind’. I’m fascinated about it but I can’t really give a good answer as to why. It’s not that fun to watch or to listen to a story in which the relationship just works out, right?

INTERVIEWER

Your new tracks, Viola and Slacks – like your other work – showcase a fusion between different blends of music (like a fine cuisine) – from Electro to Jazz, classical to modern, mixing the digital with traditional, instrumental; old and new. Meanwhile the lyrics are often structurally poetic, reminiscent of Rodriguez or Dylan. Do you see your music as being intrinsically linked to any one particular genre of music? Or are genres within any creative art inherently limiting and confining?

AUGUSTINE

It’s definitely fun to play around! And at the same time try to keep some kind of sound through out a number of songs. I have to say thank you for mentioning Rodriguez and Dylan.

augustine_palma2
Augustine: “more to the oblivion side of things”

INTERVIEWER

Can you talk us through your creative process? How do you take a song from initial idea into fully-fledged single?

AUGUSTINE

It’s a mess! I don’t understand my own process very well yet. I often start the idea in the production stage, where I start to experiment with different sounds and beats. When I have some kind of rough demo, I listen to that idea over and over again until it’s playing in my head even when it’s quiet. Like for instance when I’m going to sleep. That’s when the writing of lyrics start to take place – in my head while almost falling asleep. The brain forms such random words and themes to the songs when you’re tired.

INTERVIEWER

Looking around at current trends in the music industry at the moment, what are your thoughts and feelings on the way the industry is developing? What should we be looking out for over the coming months/years? And how would you advise aspiring music artists to break out onto the scene?

AUGUSTINE

I don’t really know. It’s hard to have a say on that beast of a machine that it is! Now with the streaming era I think many people adapt their songs a bit to make them interesting in the very first seconds. Limited attention spans and all that. I guess every artist just has to make the best of it in their own way, but most importantly: keep on doing your thing and always write the songs you want to write. 

INTERVIEWER

Could you tell us a little about some of the future projects you’re working on? 

AUGUSTINE

This summer it’s time to finally write more music again! My focus is also set on getting some live shows going, and just to keep on building this project. This year has been a blast!

Quick-fire round! 

INTERVIEWER

Favourite musician/band?

AUGUSTINE

Well, since you mentioned him earlier, Bob Dylan!

INTERVIEWER

Can you name a song you love, and a song you hate?

AUGUSTINE

’Boots of Spanish Leather’ by Dylan always leaves my heart so full. So full that I can’t name a single song I hate right now!

INTERVIEWER

Critically acclaimed or cult classic?

AUGUSTINE

Cult classic!

INTERVIEWER

Most underrated artist?

AUGUSTINE

Kindness!

INTERVIEWER

Most overrated artist?

AUGUSTINE

Ed Sheeran? So dull of me to say that!

INTERVIEWER

Who is someone you think more people should know about?

AUGUSTINE

My good friend ’J. Aissa’ just released his debut single ’S&W’ a couple weeks ago. It’s just beautiful!

INTERVIEWER

If music didn’t exist – what would you do?

AUGUSTINE

Oh, maybe I wouldn’t have quit football. I think I’d like to study some psychology courses.

INTERVIEWER

Do you have any hidden talents?

AUGUSTINE

I think I can do a kick flip on a skateboard! I could a year ago, at least.

INTERVIEWER

Most embarrassing moment? 

AUGUSTINE

Back when I was a kid I got so angry at my older brothers that I smashed the windows of our car with a big rock. 

INTERVIEWER

Something you’re particularly proud of?

AUGUSTINE

This whole year!

INTERVIEWER

Could you write us a story in 6 words?

AUGUSTINE

”I wish I could” he said!

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