When we first caught up with David and Ping Henningham, of Henningham Family Press, they had just been commissioned to make a major public arts contribution to the Central Hall of Artists in Moscow.

Fast forward a couple of years, and the duo behind this dynamic printing press are once again deep into an exciting new creative project – and getting knee deep in mud to do so.

‘Mud’ is the new book by Chris McCabe, which follows his debut novel, Dedalus, also published by Henningham Family Press (HFP).

The couple have been raising funds to support the publication of the book through a recently launched Kickstarter project. And yet, in typical HFP fashion, this is no ordinary printed book – but rather one that blurs the boundary between art and writing.

Described by the creative duo as ‘an Artists’ Book in exquisite handmade and paperback versions’, Nothing in the Rulebook caught up with David Henningham to find out more about the project.

INTERVIEWER

Tell us about Chris McCabe’s new book ‘Mud’ – and what you’re planning on doing with it.

HENNINGHAM

Mud is a story re-imagining Orpheus & Eurydice in contemporary London. Borak and Karissa must find a bubble buried in mud, somewhere. Along their way into the Underworld beneath Hampstead Heath, to scour the 24 types of mud, they are followed by their film crew and its odious Director. As they chance upon bones, bricks and talking Moles, they must restrain themselves from throttling each other. And falling in love all over again.

We have begun a quest with Chris McCabe parallel to that of his characters underground; an addition to the conventional editing process. We’ve been collecting different types of London mud to use as pigments and salvaging a half-brick, involved in a car crash, to use as our printing block (the perfect metaphor for Borak and Kar’s relationship). We used the faces of the brick to cast Orphic shapes resembling thresholds, mounds and tunnels of the Underworld.

This process will produce three versions of the book that use the same printed pages:

• High-quality Paperback
• Deluxe Hardback, representing a mud type with unique limited edition print
• Deluxe Hardback, representing a mud type, in solander box with unique sculpture

INTERVIEWER

Why Mud?

HENNINGHAM

I can’t answer that, except to say that the notion there are 24 types of mud has totally changed the way I see the world. I keep spotting muds with extraordinary colour or texture and thinking ‘we missed that one!’ I suspect that somewhere in there, this sensation that language variegates experience of the world is “why Mud”.

INTERVIEWER

In an era of digital publishing, amid the rise of e-books and audiobooks; how important is it, do you think, that as readers we return to the physical value books have and invest in printed copies? Do you see your production of hand-made books to be a revolt against artifice or digitalisation?

HENNINGHAM

No, digital technology makes book production and selling cleaner, quicker, cheaper and easier at every stage, which is the most important aspect to us. Our handmade books are enabled by digital technology.

Ebooks are just a copyright thing, they prevent creative opportunity in my experience, but audiobooks are interesting to us. We love moving texts into different creative forms. I like the fact that our books will be among the best someone will handle, and that there’s something you can only get from the book because that means it is a book that has fully exploited the form. But I’m not interested in dominating anything. If someone thinks books aren’t important to them, I’ll wave them on their merry way. If they don’t like stories, I refer them to a special watch list at the Dept of Culture, Media, Sport, Shopping and Lawnmowers.

INTERVIEWER

In your Kickstarter project, you say you believe artist-Writers shouldn’t just be producing radical words; but also radical means of production and distribution. Can you expand on this – is there a Marxist element to your publishing ethos?

HENNINGHAM

Not Marxist, although I’m sympathetic to the Socialist publishing aspirations of B.S. Johnson you can find in Jonathan Coe’s biography, and admire Marxist friends who find a way to navigate the book Market.

What I mean by it is that, instead of approaching the current system of commissioning and selling books and trying to publish books that will change the world, the system itself must be changed in the process. Take diversity. Rooms full of privileged people are saying “how can we publish more diverse writers?” I suspect it isn’t working because the system is token operated. Not only are the people in the room almost all privileged, they begin by saying “how can we help these people?” The Hogarth Press had a fantastic record on publishing women writers. Because of what it was, not because of any policy. So if you want to make a Press that publishes X kind of writing, you need to make a Press the shape that will produce that writing. Not a mini-Corporate.

INTERVIEWER

How can aspiring artists and writers – or newly established publishing houses – reclaim the means of production and distribution from the corporate behemoths who dominate the publishing (and indeed wider media) landscape?

HENNINGHAM

The difference is between big organisations and partnerships of smaller organisations. Become a member of a group of smaller organisations and work together cooperatively if you want to take on the corporates.

If you simply want to make a few things and get them out there, you just need to find the right printer (production) and attend DIY book or arts fairs (distribution).

INTERVIEWER

Can you talk us through the sensation of crafting one of your books – is there a connection, do you think, between publisher and physical book that goes beyond a desire to sell copies? And where does the line between art and writing collide and/or blur?

HENNINGHAM

When I’m binding I’m very much thinking with my hands. I’m sort of aware of language, and thoughts apparently located in my head, but mostly it’s my hands working almost independently. I also stopped thinking ahead much, I seem to know what to do next without planning.

Afterwards, for me, it’s about getting the fruits of that process as close to readers as possible, but I suspect most publishers aren’t approaching it this way. They have babies, while I’m more of a midwife. Or a sorcerer.

INTERVIEWER

In many ways, the focus your project places on words influencing the physical design of the book – as well as the structure and form – makes this a thoroughly modernist piece of art and writing; yet the source material for the novel is from Ancient Greek mythology. What is the relationship, do you think, between the classical and the modern? And how important are the works of literary figures like James Joyce to informing any such debate on this topic?

HENNINGHAM

Well as you suggest, Ulysses took myth as its structure and embedded it in modernity. We don’t get equally influenced by all world mythologies, though. Some ancient stories are simply bizarre to us. It’s not just that we’re used to Greek myths, there’s something recognisable about the people and gods in them, and the themes, such as metamorphosis, we carry with us.

In the Penelope section at the end of Dedalus (his sequel to Ulysses), I suspect Chris McCabe wrote a kind of manifesto for himself, about writing myth. If so, he’s delivered in spades with Mud.

INTERVIEWER

Can anything ever be truly ‘new’, ‘modern’, or ‘unique’?

HENNINGHAM

It’s interesting to push it to the other extreme; to try making something the opposite of unique. It will always have this stubborn singularity.

INTERVIEWER

What’s been your experience of using Kickstarter to support your project? What role do crowdfunding models have to play in the current publishing and artistic sectors?

HENNINGHAM

We have been able to share our excitement around a project while we are still genuinely excited about it. Marketing afterwards is fun, but it’s more about sustaining that excitement and sharing a finished product. Involving people in the process and having a way of updating them as we make things for the book changes it too. The rewards structure has obliterated the barrier between our trade and handmade versions.  

Quick fire round!

INTERVIEWER

Modernism or post-modernism?

HENNINGHAM

Modernism

INTERVIEWER

Curl up with a book or head to an art gallery?

HENNINGHAM

Book

INTERVIEWER

Critically acclaimed or cult classic?

HENNINGHAM

Cult classic

INTERVIEWER

Most underrated writer/artist?

HENNINGHAM

Such a contested field! Agota Kristoff? Or I’d like to see Darker With The Lights On by David Hayden (which was acclaimed in the small press world) accepted wholeheartedly by mainstream booksellers and readers.

INTERVIEWER

Most overrated writer/artist?

HENNINGHAM

Again, such a contested field! J.K Rowling. So slow and clunky. Magic for people who don’t like to be surprised. Why bother. Ctrl+v Diana Wynne-Jones.

INTERVIEWER

Who is someone you think people should know more about?

HENNINGHAM

British Viceroy Robert Bulwer-Lytton was a famous poet and responsible for the deaths of between 6 and 13 million Indian subjects in the Late Victorian period.

INTERVIEWER

Could you write us a story in 6 words?

HENNINGHAM

Drawing road-markings made Doug’s handwriting taller.

INTERVIEWER

What 5-10 pieces of advice can you give to people thinking of exploring crowdfunding as a means of getting their writing or artwork out there?

HENNINGHAM

• Get advice and key questions from their representatives or online knowledge base and do everything they tell you to. They’ve done it a million times.
• Contact 30 committed supporters and get them ready to pledge in the first 48 hours.
• Involve people in a process. Make sure you are doing something for the project other than talking about money in that 30 days and make daily updates of the work in progress.
• Have a theme derived from your project and apply it to all your reward names and updates.
• Make a video. If it’s just you, a selfie stick and windows movie maker, that’s fine. Without it nobody really knows you.
• Look out for trolls. If someone spends big, have a look at their identity before announcing you’ve hit your target and raise it with Kickstarter if you think they look suspicious.
• There will also be spam.

 

To find out more about Chris McCabe’s new novel, and to pledge your support for this fantastic project, please visit the Kickstarter page.