“Groundbreaking” app to predict whether a book can be crowdfunded successfully

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Award-winning publishing company Unbound has launched a “groundbreaking” app to predict crowdfunding revenue as well as the length of time required to fund a project.

Unbound, who have carved out a space in the literary market for bringing together traditional publishing and crowdfunding, have already successfully brought over 300 books to market. The company now hopes the new app, developed by their own head of data science and astrophysics, Dr Noelia Jiménez Martínez, will help improve their commissioning decisions and increase profitability.

Having recently launched their own Crowdcube campaign to help expand the publishing house, the new app could play a key role in attracting new investors.

The app uses data from more than 200,000 pledge transactions on its platform, as well as authors’ online engagement, to predict revenues. It is now being used by the company’s commissioning team, with 80% accuracy.

Unbound books

Already featured among Nothing in the Rulebook’s list of fabulous independent and alternative book publishers, Unbound has been making waves ever since it first emerged onto the literary scene.

Based out of a converted warehouse in London, the expert team behind the company have over 300 years of expertise in publishing and connecting people around creative projects.

They’ve got a wonderful catalogue of books they’ve already published (including ones shortlisted for the prestigious Man Booker Prize). But of course, the real thrust of Unbound comes from discovering new authors and ideas, and liberating (read: crowdfunding) them.

There are some exceptional projects currently out there – all of which are worthy of support. To give you a flavour of the variety of excellent books on offer, we’ve compiled a short list:

  • The ‘Advanced Rhyming Dictionary‘, from Adam ‘Shuffle T’ Woollard – a revolutionary rhyming dictionary and workbook for multisyllabic rhymes.
  • Keeping On’, by James Kennedy – part memoir, part exposé of the music world’s murky underbelly and part collection of life lessons gained from many years of ‘trying’ but ultimately having to learn to live with defeat.
  • Crow Court‘ by Andy Charman – a novel of short stories set in Wimborne Minster, Dorset, in the 19th century.
  • Blackwatertown‘ by Paul Waters – think LA Confidential meets The Guard set in Northern Ireland against the backdrop of the troubles.
  • Never So Perfect‘ by Sobia Quazi – a domestic noir, psychological thriller set in London amongst an elite set of British Asian society.

There are also books about Brexit, deepwater diving, and illustrated satirical books about dogs (of the philosophical variety).

So, what are you waiting for? Go get funding them, eh!

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Creatives in profile: interview with Sean Leahy

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Named as one of the ’50 Funniest People on Twitter’, Sean Leahy has built quite the following on the Twittershphere as @thepunningman. Appearing on Buzzfeed, Comedy Central, The Poke, Huffington Post, Funny or Die and TimeOut (among others), he has recently published his debut children’s book, The Monster Cafe via award-winning publishers Unbound. 

Illustrated by Hungarian artist Mihály Orodán, The Monster Café is a humourous tale that deals with pre-conceptions, pre-school excitement and pre-tty big monsters.

INTERVIEWER

Tell us about yourself, where you live and your background/lifestyle

LEAHY

I’m 36, and I live just outside the gates of Hampton Court Palace with my wife and two children. I earn a crust as a Graphic Designer, and have done for the past 15 years.

INTERVIEWER

Beyond writing and comedy, what are you passionate about?

LEAHY

Football, punk rock and Guinness. The order is dictated by Tottenham Hotspur.

INTERVIEWER

Who inspires you, and why?

LEAHY

Shepard Fairey (the mind behind Obey Giant), for taking something as raw as street art (despite my disliking that term) and punk and making a phenomenon out of it. And Jerry Seinfeld for doing the same with comedy.

INTERVIEWER

Was it always your intention to wind up writing jokes for a living?

LEAHY

Well, it’s not a living yet. I had a real interest in jokes, wordplay and the structure of comedy from a young age, and I had a real interest in ‘making’, be it art, design, writing, film, whatever, in order to get through the working day, rather than doing something I had no interest in.

INTERVIEWER

You’ve published The Monster Café, through Unbound books. Can you tell us a little about where the idea for the book first sprang, and how it evolved?

LEAHY

Having two children means I’ve sat through several kids books, and while there are loads of utterly brilliant and beautiful ones, there are SO MANY that are just complete and utter dog eggs.

It’s trite to say “Christ, I could do better than that”, but I think I have, and hopefully the kids agree.

INTERVIEWER

What’s your experience of publishing with Unbound been like?

LEAHY

The’ve been amazing. The book simply wouldn’t exist had they not afforded me the opportunity. They’re really interesting, in that they crowdfund all of their books, which allows the authors total creative freedom.

As designers, both Mihaly (the illustrator) and I wanted to be able to lay the book out ourselves, and we were able to do that and make all the decisions about how it should look. Once the money was raised we delivered the finished book to them and they made sure it was just as we envisioned it.

It’s taken a while, but we’re really pleased with it.

INTERVIEWER

It seems old hat to say it in some ways, but generally speaking the ‘mainstream’ publishing industry has been somewhat risk averse when it comes to championing and publishing new books that aren’t in someway “copies of novels that are themselves copies of previously successful novels”, as Julian Barnes once noted. What opportunities do you think Crowdfunding offers to aspiring writers with new, unique or otherwise quirky ideas?

LEAHY

It’s meant a lot. You just need to take a glance at a some of the books Unbound have published to see there’s a wealth of topics you don’t see on the shelves in Waterstones. Obviously they’re not only way to go about crowdfunding your book, but the fact they’re a publisher (and a respected one at that), means the buyers take them seriously too. They’re not just putting out any old rubbish, they consider each and every project that is submitted to them, but really champion those who don’t usually get given a voice in this industry.

INTERVIEWER

What makes a good crowdfunding project, in your opinion? And what should authors considering following this route themselves consider before starting their own campaign?

LEAHY

Make it stand out. You only need to scroll the length of one screen these days before you’re bashed over the head by someone asking for your money. Give them a valid reason to part with theirs, and make it colourful.

INTERVIEWER

Your creative partner in The Monster Café is Mihaly Orodan – could you tell us about your artistic partnership; how did you know Mihaly’s illustration style would complement your writing?

LEAHY

Mike (to his pals, and some enemies) and I worked together at a tiny creative agency just outside London. His main task was creating infographics and icons for super dry financial companies. But he also drew caricatures for all the birthdays and leaving cards. Once I saw what he was really capable of, I basically twisted his arm until he agreed to illustrate the book. He’s now has an agent and is working on his fourth book since mine.

His work is really incredible. To be able to put your full faith in someone to just ‘get’ what you want is quite rare, but that’s what I was able to do. I basically laid out the entire book with blank pages and small notes on what should be on each spread. I think I had three amends from the first draft he sent me. It was astonishing.

INTERVIEWER

You’re extremely active on Twitter – what role does social media have to play in the professional lives of artistic and established creatives? Is it an inevitable part of our world with which we must participate?

LEAHY

Twitter is the reason the book is here, make no mistake about it. I’ve been lucky enough to gain a decent following on there from writing jokes and little “micro-sketches”, and that audience has meant I had someone to sell the book to. Obviously friends and family make up a big part of who fund a project, but the fact there was an active group of people who enjoy my writing enough to subscribe to it meant I had more eyes to put the project in front of.

Quick fire round!

INTERVIEWER

How do you tell a good joke?

LEAHY

Start with the punchline and work backwards

INTERVIEWER

Curl up with a book or head to the movies?

LEAHY

I never get to go to the cinema any more, so definitely that.

INTERVIEWER

Critically acclaimed or cult classic?

LEAHY

Both have value, but I’ll go cult.

INTERVIEWER

Most underrated book/film?

LEAHY

The Red Dwarf novels

INTERVIEWER

Most overrated book/film?

LEAHY

On The Road – It’s SO short and I still couldn’t finish it.

INTERVIEWER

Who is someone you think people should know more about?

LEAHY

Jon Klassen. His children’s books, particularly I Want My Hat Back, are brilliantly dark and hilarious.

INTERVIEWER

Do you have any hidden talents?

LEAHY

I can clap one handed.

INTERVIEWER

A bad film review can sink a new director, whereas a good one can catapult someone from obscurity into stardom. Do you personally feel any ethical responsibility as a reviewer?

LEAHY

I am a very enthusiastic recommender. I will bore the ears off anyone that will listen about anything I love. There is value in criticism though, as long as it’s valid.

INTERVIEWER

Could you write us a story in 6 words?

LEAHY

She opened the door.
SURPRISE!
Goose.

INTERVIEWER

Could you give your top 10 tips for writers?

LEAHY

Write all the time.
Write again.
Read it back, twice.
You’re never finished.
Write again.
Tea and biscuits.
Consume everything, even the bad stuff.
Invite criticism.
Listen to criticism.
Write again.

Mud, books, and Greek mythology: interview with David Henningham

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David Henningham 

When we first caught up with David and Ping Henningham, of Henningham Family Press, they had just been commissioned to make a major public arts contribution to the Central Hall of Artists in Moscow.

Fast forward a couple of years, and the duo behind this dynamic printing press are once again deep into an exciting new creative project – and getting knee deep in mud to do so.

‘Mud’ is the new book by Chris McCabe, which follows his debut novel, Dedalus, also published by Henningham Family Press (HFP).

The couple have been raising funds to support the publication of the book through a recently launched Kickstarter project. And yet, in typical HFP fashion, this is no ordinary printed book – but rather one that blurs the boundary between art and writing.

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‘Mud’ – the new book by Chris McCabe, published by Henningham Family Press

Described by the creative duo as ‘an Artists’ Book in exquisite handmade and paperback versions’, Nothing in the Rulebook caught up with David Henningham to find out more about the project.

INTERVIEWER

Tell us about Chris McCabe’s new book ‘Mud’ – and what you’re planning on doing with it.

HENNINGHAM

Mud is a story re-imagining Orpheus & Eurydice in contemporary London. Borak and Karissa must find a bubble buried in mud, somewhere. Along their way into the Underworld beneath Hampstead Heath, to scour the 24 types of mud, they are followed by their film crew and its odious Director. As they chance upon bones, bricks and talking Moles, they must restrain themselves from throttling each other. And falling in love all over again.

We have begun a quest with Chris McCabe parallel to that of his characters underground; an addition to the conventional editing process. We’ve been collecting different types of London mud to use as pigments and salvaging a half-brick, involved in a car crash, to use as our printing block (the perfect metaphor for Borak and Kar’s relationship). We used the faces of the brick to cast Orphic shapes resembling thresholds, mounds and tunnels of the Underworld.

This process will produce three versions of the book that use the same printed pages:

  • High-quality Paperback
  • Deluxe Hardback, representing a mud type with unique limited edition print
  • Deluxe Hardback, representing a mud type, in solander box with unique sculpture

INTERVIEWER

Why Mud?

HENNINGHAM

I can’t answer that, except to say that the notion there are 24 types of mud has totally changed the way I see the world. I keep spotting muds with extraordinary colour or texture and thinking ‘we missed that one!’ I suspect that somewhere in there, this sensation that language variegates experience of the world is “why Mud”.

INTERVIEWER

In an era of digital publishing, amid the rise of e-books and audiobooks; how important is it, do you think, that as readers we return to the physical value books have and invest in printed copies? Do you see your production of hand-made books to be a revolt against artifice or digitalisation?

HENNINGHAM

No, digital technology makes book production and selling cleaner, quicker, cheaper and easier at every stage, which is the most important aspect to us. Our handmade books are enabled by digital technology.

Ebooks are just a copyright thing, they prevent creative opportunity in my experience, but audiobooks are interesting to us. We love moving texts into different creative forms. I like the fact that our books will be among the best someone will handle, and that there’s something you can only get from the book because that means it is a book that has fully exploited the form. But I’m not interested in dominating anything. If someone thinks books aren’t important to them, I’ll wave them on their merry way. If they don’t like stories, I refer them to a special watch list at the Dept of Culture, Media, Sport, Shopping and Lawnmowers.

INTERVIEWER

In your Kickstarter project, you say you believe artist-Writers shouldn’t just be producing radical words; but also radical means of production and distribution. Can you expand on this – is there a Marxist element to your publishing ethos?

HENNINGHAM

Not Marxist, although I’m sympathetic to the Socialist publishing aspirations of B.S. Johnson you can find in Jonathan Coe’s biography, and admire Marxist friends who find a way to navigate the book Market.

What I mean by it is that, instead of approaching the current system of commissioning and selling books and trying to publish books that will change the world, the system itself must be changed in the process. Take diversity. Rooms full of privileged people are saying “how can we publish more diverse writers?” I suspect it isn’t working because the system is token operated. Not only are the people in the room almost all privileged, they begin by saying “how can we help these people?” The Hogarth Press had a fantastic record on publishing women writers. Because of what it was, not because of any policy. So if you want to make a Press that publishes X kind of writing, you need to make a Press the shape that will produce that writing. Not a mini-Corporate.

INTERVIEWER

How can aspiring artists and writers – or newly established publishing houses – reclaim the means of production and distribution from the corporate behemoths who dominate the publishing (and indeed wider media) landscape?

HENNINGHAM

The difference is between big organisations and partnerships of smaller organisations. Become a member of a group of smaller organisations and work together cooperatively if you want to take on the corporates.

If you simply want to make a few things and get them out there, you just need to find the right printer (production) and attend DIY book or arts fairs (distribution).

INTERVIEWER

Can you talk us through the sensation of crafting one of your books – is there a connection, do you think, between publisher and physical book that goes beyond a desire to sell copies? And where does the line between art and writing collide and/or blur?

HENNINGHAM

When I’m binding I’m very much thinking with my hands. I’m sort of aware of language, and thoughts apparently located in my head, but mostly it’s my hands working almost independently. I also stopped thinking ahead much, I seem to know what to do next without planning.

Afterwards, for me, it’s about getting the fruits of that process as close to readers as possible, but I suspect most publishers aren’t approaching it this way. They have babies, while I’m more of a midwife. Or a sorcerer.

INTERVIEWER

In many ways, the focus your project places on words influencing the physical design of the book – as well as the structure and form – makes this a thoroughly modernist piece of art and writing; yet the source material for the novel is from Ancient Greek mythology. What is the relationship, do you think, between the classical and the modern? And how important are the works of literary figures like James Joyce to informing any such debate on this topic?

HENNINGHAM

Well as you suggest, Ulysses took myth as its structure and embedded it in modernity. We don’t get equally influenced by all world mythologies, though. Some ancient stories are simply bizarre to us. It’s not just that we’re used to Greek myths, there’s something recognisable about the people and gods in them, and the themes, such as metamorphosis, we carry with us.

In the Penelope section at the end of Dedalus (his sequel to Ulysses), I suspect Chris McCabe wrote a kind of manifesto for himself, about writing myth. If so, he’s delivered in spades with Mud.

INTERVIEWER

Can anything ever be truly ‘new’, ‘modern’, or ‘unique’?

HENNINGHAM

It’s interesting to push it to the other extreme; to try making something the opposite of unique. It will always have this stubborn singularity.

INTERVIEWER

What’s been your experience of using Kickstarter to support your project? What role do crowdfunding models have to play in the current publishing and artistic sectors?

HENNINGHAM

We have been able to share our excitement around a project while we are still genuinely excited about it. Marketing afterwards is fun, but it’s more about sustaining that excitement and sharing a finished product. Involving people in the process and having a way of updating them as we make things for the book changes it too. The rewards structure has obliterated the barrier between our trade and handmade versions.  

Quick fire round!

INTERVIEWER

Modernism or post-modernism?

HENNINGHAM

Modernism

INTERVIEWER

Curl up with a book or head to an art gallery?

HENNINGHAM

Book

INTERVIEWER

Critically acclaimed or cult classic?

HENNINGHAM

Cult classic

INTERVIEWER

Most underrated writer/artist?

HENNINGHAM

Such a contested field! Agota Kristoff? Or I’d like to see Darker With The Lights On by David Hayden (which was acclaimed in the small press world) accepted wholeheartedly by mainstream booksellers and readers.

INTERVIEWER

Most overrated writer/artist?

HENNINGHAM

Again, such a contested field! J.K Rowling. So slow and clunky. Magic for people who don’t like to be surprised. Why bother. Ctrl+v Diana Wynne-Jones.

INTERVIEWER

Who is someone you think people should know more about?

HENNINGHAM

British Viceroy Robert Bulwer-Lytton was a famous poet and responsible for the deaths of between 6 and 13 million Indian subjects in the Late Victorian period.

INTERVIEWER

Could you write us a story in 6 words?

HENNINGHAM

Drawing road-markings made Doug’s handwriting taller.

INTERVIEWER

What 5-10 pieces of advice can you give to people thinking of exploring crowdfunding as a means of getting their writing or artwork out there?

HENNINGHAM

  • Get advice and key questions from their representatives or online knowledge base and do everything they tell you to. They’ve done it a million times.
  • Contact 30 committed supporters and get them ready to pledge in the first 48 hours.
  • Involve people in a process. Make sure you are doing something for the project other than talking about money in that 30 days and make daily updates of the work in progress.
  • Have a theme derived from your project and apply it to all your reward names and updates.
  • Make a video. If it’s just you, a selfie stick and windows movie maker, that’s fine. Without it nobody really knows you.
  • Look out for trolls. If someone spends big, have a look at their identity before announcing you’ve hit your target and raise it with Kickstarter if you think they look suspicious.
  • There will also be spam.

 

To find out more about Chris McCabe’s new novel, and to pledge your support for this fantastic project, please visit the Kickstarter page

 

Shallow Creek and the crowdfunding paddle

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The literary creatives behind STORGY, who publish and promote new literature across genres and classifications, are crowdfunding an anthology of speculative and horror fiction dedicated to all things that go bump in the night.

Shallow Creek is an anthology of new horror stories, strange and speculative fiction with a sting in its barbed tail, edited by Tomek Dzido. It collects together 18 brand new unsettling stories from new and emerging writers that draw upon the ethereal landscape of quiet towns just short of the outskirts of infinity for inspiration. Some of the stories within this tome explore the realms of the supernatural, whilst others are firmly rooted in gritty realism, but they all engage the reader with terror in abundance.

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Tales of the macabre

A spokesperson for STORGY explained what makes this literary creation unique among horror anthologies:

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“Think The Twilight ZoneTales of The Unexpected, Castle Rock and Creepshow all rolled into one. What makes Shallow Creek unique? Authors were all summoned to the town via our short story competition and given a character, location and item to create tenebrous and twisted tale to disturb your thoughts and tickle your ankles from underneath the duvet at night. You will most probably when reading the anthology find stories where certain characters in one story may pop up in others, which was our original aim when creating the competition, to construct an interwoven tale told by many authors – you may also read a yarn that will shake the very core of your being…

The quiet town of Shallow Creek has a long history of ghost stories and tales of the macabre. Every few generations this strangeness crawls out from the dark places of the quaint settlement’s imagination, seeping into our own reality. We are living through uncertain times now. Let the Creek lure you quietly to the safe place…”

Kickstarting a new anthology 

STORGY are looking for £3,500 to help cover the cost of printing the book. They are offering backers a number of Kickstarter exclusives, including T-shirts, bespoke-made bookmarks from illustrator Amie Dearlove and a chance to have your name in the book as part of the amazing community that supports indie publishing – whilst also the opportunity to have a location on our town map named after yourself.

Nothing in the Rulebook’s Professor Wu said of the project:

“As a (generally) cold-blooded amphibian without eyelids, I’m a fan of anything that includes a touch of cold-blooded murder and makes you sleep with at least one eye open.

This latest endeavour from STORGY once again strives to give a voice to new and emerging writing talent – something that cannot happen enough.

We exist at a time when the mainstream publishing industry seems to insist only on publishing novels of novels that are copies of commercially successful novels. This model not only denies opportunities to aspiring creatives; but also denies readers with the opportunity to discover new literary voices. I’d strongly encourage all of our readers to get involved in the crowdfunding campaign and support the project – either by purchasing a perk bundle or spreading the word to those you know.”

Get involved 

You can contribute to the Shallow Creek Kickstarter online –  while aspiring writers can also submit their work to STORGY directly, too. 

The crowdfunding trend

Authors, publishers and literary journals are all finding new ways of connecting directly to their readers – and their wallets – on online platforms such as Kickstarter. Think The 8th Emotion, a unique speculative fiction project by Josh Spiller (read our interview with Josh about the project here on NITRB). Why not check out this excellent article by writer and editor Dan Coxon, who examines how the social financing model can bring new book ideas to life.

 

 

 

Found in the Crowd – the case for crowdfunding anthologies

Authors, publishers and literary journals are all finding new ways of connecting directly to their readers – and their wallets – on online platforms such as Kickstarter. In this article, Dan Coxon examines how the social financing can bring new book ideas to life. 

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Recently there has been a lot of chatter about the future of the short story. Some feel that we’re seeing a resurgence of the short form, citing as proof the phenomenal success of George Saunders, or the unlikely appearance of Tom Hanks’s debut collection. Others feel that the popularity of stories has steadily declined in recent years. In his generally positive introduction to The Penguin Book of the British Short Story, even Philip Hensher was forced to admit that ‘reading short stories rewarded by competitions, I was struck by present-tense solitary reflections, often with characters lying on their beds affectlessly pondering… There was nothing there at all, apart from a fervent desire to win £30,000.’

What everyone appears to agree on is that publishers don’t know what to do with short fiction. Occasionally, the larger publishers will humour an established author – Hilary Mantel, Lionel Shriver – by allowing them a collection between the novels, but you’re unlikely to see many debuts. (Hanks is the obvious exception – but there’s no need to explain the marketing decision behind that book.) New authors are finding that only the smaller, independent presses are willing to take a punt on their genius.

The same is also true of anthologies. I’ve now crowdfunded two anthologies on Kickstarter: Being Dad: Short Stories About Fatherhood (Tangent Books), and most recently This Dreaming Isle (Unsung Stories), a collection of stories inspired by British folklore and local history. Increasingly, independent publishers are turning to crowdfunding as a viable option, and in particular it’s something that seems to be working for the humble anthology. Might there be a future for the short story after all?

In many ways, my experience with Being Dad was typical. Several medium-to-large publishers expressed an interest, but said that anthologies ‘didn’t sell’ (how they would know this when they didn’t actually publish any is one of life’s great mysteries). Eventually, I secured the interest of Bristol-based Tangent Books, who had the foresight to see that this was a book which had both a market and some great stories. There was one proviso: we had to raise the initial costs via crowdfunding.

I’ll admit, at first I was reluctant. There is still an element of resistance to the crowdfunding route, especially among older writers and readers. It’s sometimes seen as being worryingly close to vanity publishing – you go cap-in-hand to your friends and family, beg them for money, and then pay a publisher to print the book. At one end of the scale, this is certainly the case. As in any industry, there are unscrupulous businesses that are only too willing to take your money.

But in all the cases cited here, it wasn’t a matter of funding a book outright via ‘donations’, but rather a means of generating publicity and interest ahead of publication to ensure its success. I find it useful to think of the new crowdfunding model as a kind of inverse marketing: whereas the publicity campaign usually kicks in upon publication, here we did all our marketing in advance. I like to think that most of these people would have bought the book anyway – but by doing it ahead of publication, they helped reduce the risk to both publisher and authors, and therefore made the book possible.

I won’t go into the details here, but suffice it to say that crowdfunding a book is a long and arduous process. What has struck me most forcibly, however, is the interest we have received – and not just from people we knew. Yes, many of my friends backed the books I’ve crowdfunded, for which I’m hugely grateful. But we’ve received pledges from complete strangers from all corners of the globe – some of them extremely generous – and in the final accounting these constituted the vast majority of pledges. With both the books I’ve been involved in, we were able to pre-sell much of the first print run and the projects very quickly went into profit.

My experience is by no means unique. Last year Unsung Stories crowdfunded 2084, an anthology of short stories inspired by George Orwell’s Nineteen Eighty-Four, and they had a resounding success. Their funding goal was reached within eleven hours of the campaign launching, and the final total was almost ten times the original target.

I asked George Sandison at Unsung Stories why they’d decided to crowdfund the book, and this is what he had to say:

‘One of the things an anthology gives you, that a single-author book doesn’t, is a chance to reach the fans of every author involved. Between support from contributors with promoting the launch, and a larger group of people who may be interested in the project, you’ve got a healthy customer base to call on. And one of the things crowdfunding does really well, is get people involved in a project – they get their name in the book, collectible editions, artwork, special stuff they’ll want to keep. So combine those two things and you have a lot of people, who are empowered and made part of the process. Quite literally, they help make the book.’

This is what I’ve found too, and it suggests that there’s a very real business model that’s starting to emerge. Anthologies benefit from having several authors involved, and with their combined fan bases they are able to spread their appeal more widely. Having one or two well-established authors on board can also make it more appealing, especially to an audience that might not have taken a chance on the lesser-known writers.

Of course, it’s not just anthologies that are reaping the benefits of crowdfunding. Independent presses in general are gradually coming to realise its advantages, and many now have a success story to tell. Influx Press crowdfunded their own anthology, The Unreliable Guide to London, which has gone on to receive critical acclaim and was shortlisted for a number of awards. Following that, they also ran a crowdfunding campaign to fund the next year’s publications, which met its target with ease. Dead Ink and Dodo Ink have also turned to crowdfunding to get projects off the ground in recent years, and all are going from strength to strength.

Interestingly, Unbound enjoyed a huge crowdfunded success with Nikesh Shukla’s The Good Immigrant. While this was non-fiction, rather than fiction, it once again suggested that crowdfunding works for multi-author projects. I’ve since been told that Unbound will no longer consider anthologies, a decision that seems to undermine the idea of crowdfunding anthologies as a strong business model. It starts to make sense, however, when you bear in mind that Unbound are now part of the Penguin Random House behemoth. Clearly the mainstream publishing mantra that ‘anthologies don’t sell’ has already seeped through to the Unbounders.

Within the independent field, though, the anthology may actually be thriving, and crowdfunding is looking more and more like the way forward. Yes, short stories are a niche market – but they’re a market nonetheless. By targeting and actively involving readers who have an interest in short fiction, projects like Unsung’s 2084 and This Dreaming Isle are looking remarkably prescient, a glimpse into what the future might hold for anthologists everywhere. Publishers would do well to look to crowdfunding when they’re considering turning an anthology down. The market is still out there – you just have to search for it in the crowd.

About the author of this post

Dan Coxon author picDan Coxon edited the anthologies Being Dad (Tangent Books, 2016) and This Dreaming Isle (Unsung Stories, 2018), and is a contributing editor at The Lonely Crowd. He also edits and publishes a bi-annual journal of weird and eerie fiction, The Shadow Booth. His writing has appeared in SalonPopshotThe Lonely CrowdOpen PenWales Arts ReviewGutterThe Portland Review and Unthology 9 amongst others, and he was long-listed for the Bath Flash Fiction Award 2017. He runs an editing and proofreading business at www.momuseditorial.co.uk, and can be found on Twitter at @dancoxonauthor.

 

Creatives in Profile: Interview with Josh Spiller

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It seems old hat to say that mainstream publishing has been facing an existential crisis in recent years. As profit margins thin, the go-to response from the biggest publishing houses has been to retreat from investing in new ideas, and to banking on “sure things” – which, as Julian Barnes has noted, essentially amounts to republishing copies (or imitations) of commercially successful novels. Indeed, the mainstream publishing industry has become so risk averse and sold on the idea that committees of sales and marketing gurus that millions are now spent on orange-headed celebrity books whose pie charts and spreadsheets appeared to augur well but are in the bargain buckets shortly after they first appear.

So how can new writers hope to deliver something genuinely new and unique when the old models are so built to actually stifle, rather than support, new ideas?

One intrepid expression explorer (this interviewer’s  favourite term for writers) is looking to do just this. Josh Spiller, author of The 8th Emotion, is using the crowdfunding model to bypass risk-averse corporate structures and so publish a piece of speculative fiction that  promises to be different to anything you’ve ever read before.

In the following detailed interview, Spiller discusses the inevitable challenges and opportunities that crowdfunding presents to new, aspiring creatives hoping to make something new and unique.

INTERVIEWER

Tell us about yourself, where you live and your background/lifestyle

SPILLER

Born in Sydney, reared mostly in Cheltenham, before breaking through the paper-sky of that Truman Show town and fleeing to London, where I live wild and untamed like an escaped gorilla, yet plagued by the paranoia – whenever I spot a CCTV camera – that, secretly, I’m still trapped, but just in a bigger TV show.

I primarily write prose stories and comic books, but have tried my hand at pretty much every form of writing I can think of, including screenwriting, stand-up comedy, scripting scenes for plays, poetry – both conventional and (perhaps embarrassingly) rap-inspired – advertising copy, restaurant & theatre reviews, a radio play, newspaper articles, essays, and even a (sadly aborted) spoken-word piece that would have been accompanied by music. Obviously, having been a lucrative success in these other fields, I now focus on prose and comics merely to support my gambling addiction.

Beyond the “work” side of my life (writing, tutoring in English, working in a bookshop a couple of days a week), I mainly like to exercise (football, swimming, rock climbing), socialise, gorge on stories/art, and try new things. However, this is starting to sound like a dating profile, so I think I’ll end it there.

INTERVIEWER

Is creativity and writing your first love, or do you have another passion?

SPILLER

First love (well, after Thomas the Tank Engine). I think I began writing stories when I was about six, but the conviction that I was going to dedicate the bulk of my life to writing, specifically storytelling, only crystallised when I was 16 or 17 years old.

I have other passions, but if you took writing and reading out of my life, there would be an immense vacuum, and I’m not sure anything could fill that hole. Best not to risk it.

INTERVIEWER

Who inspires you?

SPILLER

Arguably, there are two types of people: those who list and compulsively rank their favourite things, and those who don’t. I definitely belong to the former. So – even if I accidentally and egregiously miss out some luminaries – I feel well-prepared for this question.

First and foremost, Alan Moore.

Then, completing the “Trinity” with him (I may have a deluded sense of grandeur about this stuff) are Shakespeare and John Fowles (The Collector being maybe the greatest debut ever, The Magus being my top novel of all time).

Just below this, but still in the top echelons of global literature and worthy of much hero-worship, are Tolstoy, James Joyce, China Miéville, Nabokov, Gene Wolfe (whose Book of the New Sun tetralogy literally left me flopped out on the sofa, awe-struck), Grant Morrison, Iain Sinclair, David Simon, David Chase, John Milton, Matt Stover, Lovecraft, and Dostoevsky.

Like I say, I’ve doubtlessly left out some key players, but there’s my crème de la crème in a nutshell.

INTERVIEWER

Could you tell us a little about your speculative fiction project, The 8th Emotion?

SPILLER

Wouldn’t it be weird if I said no?

Basically, it’s set in a small post-civilisation society long after the world’s economies have collapsed. On the surface, this post-civilisation – at the novel’s outset – seems to be a utopia.

Mixed with this is the core high-concept that humans, having supposedly evolved from single-celled organisms (which don’t seem to have our range of emotions), must, therefore, have evolved emotions over time. So what could our next emotion be?

An exiled scientist-figure, through the chance discovery of a plant-based psychoactive agent, learns the answer. And although he is only a bit-player in the larger story, the hitherto-unknown emotion he unlocks – and its implications for society and humanity in general – cause the “utopia”, ultimately, to erupt into a civil war.

8th emotion

Spiller’s The 8th Emotion is illustrated by Victoria Stothard – producer of stunning, psychedelically vibrant, and highly-textured paintings, and also the winner of The One Show’s competition to create a garden at the RHS Hampton Court Palace Flower Show.

INTERVIEWER

Talk us through the title. Which emotions do you think define us as human beings?

SPILLER

The title was inspired by a 16th-century Japanese shogun called Tokugawa Ieyasu, who claimed that humans have seven emotions: joy, anger, anxiety, adoration, grief, fear, and hate.  Now, I don’t happen to agree with him (there seems to be at least several distinct shades of human emotion not accounted for by his statement, such as boredom, yearning, despair, hopefulness, even straightforward love – of which ‘adoration’ feels like a subset, but not a complete description).

However, the ‘Seven Emotions’ thing sounded cool, and made me wonder what the 8th one could be. So ‘The 8th Emotion’ became the working title I never let go of.

And if you look at Ieyasu’s list, five of the seven emotions are negative. Which is a bummer. I thus thought that the 8th emotion, for the sake of balance, should perhaps be something a bit more positive…

As for what emotions most define us as human beings, I’d say – off-the-cuff, and this may just be a reflection of my mood – love, boredom (a great springboard for creativity), and (often misguided) yearning.

 

INTERVIEWER

Where did your interest in speculative fiction initially come from?

SPILLER

A+New+Hope

Star Wars: inspiration for speculative fiction?

Star Wars, I’d guess. Blew my mind. Still a killer film, and still a high-water mark for the type of energy and affectivity – by which I mean, emotional power – that I’d like my fiction to have.

 

(Incidentally, I think Star Wars a far stranger creation than I think most people perceive it as; with its bizarreness obscured beneath its patina as the pre-eminent popcorn blockbuster).

INTERVIEWER

You’ve said that the project took you four years to put together. Could you tell us a little bit about the processes involved? Was it a labour of love?

SPILLER

It was definitely a labour of love. To begin with, I just wanted to write a novel for the its own sake – without any concern as to whether it would be published or not – just so I could learn how to handle a story on that scale.

The first year, during an MA in Creative Writing and the time for thought that afforded, was spent planning it. The next three years were spent writing it, mostly in the evenings after a 9-5 job. (My weekday target was 1h15 of writing in which I had to produce 400 words, no matter what their quality).

All the key points of the story were mapped out before I started writing, apart from one: the ending. However, I had two or three very vague possibilities, so I knew I’d be able to come up with something that did the trick (otherwise, I wouldn’t have begun writing the story). But I thought that leaving the final point unknown would help sustain my energy and enthusiasm for the story; somehow keep it more alive in my head. Having now completed the piece, it’s certainly a tactic I’d recommend.

INTERVIEWER

What are some of the challenges you’ve faced?

SPILLER

The main one was just to keep going, and ensure the story was finished, even after it kept taking longer… and longer… and longer than anticipated. But apart from that crux of sustained application, most narrative hurdles could be solved through a combination of thought, and looking to other fiction I admired for guidance.

Meanwhile, in the dastardly “real world, the biggest challenge/tedious hassle was waiting for responses from agents. Many never reply, and in my experience, those that do frequently take twice as long as they say they will. I spent a year-and-a-half just waiting for responses.

“Having now tried the crowdfunding model, I don’t think the agent-route is something I’d bother with again”

Having now tried the crowdfunding model, I don’t think the agent-route is something I’d bother with again. Too much dead time, and I like the creative control self-publishing offers. And if the book –  which, crucially, I can ensure is put in the world as I intended – strikes a chord and catches on, a publisher could still buy it off me at a later date anyway.

INTERVIEWER

You’ve decided to pursue the crowdfunding route for your project. Do you think the internet has made it easier or harder for aspiring writers to break into various ‘literary scenes’?

SPILLER

Unfortunately, I don’t feel like I have the experience to usefully comment upon this topic. All I’d say is that I imagine snobbery is present within numerous literary cliques, and that without the imprimatur of being signed by a major publisher, self-published authors are likely to be on the receiving end of this prejudice. That’s understandable – I’ve done it myself.

But I suspect this is something that will change more and more over the next few years, as more self-published or crowdfunded books win or are nominated for awards (see The Long Way to a Small, Angry Planet by Becky Chambers, shortlisted for a Kitschies ‘Golden Tentacle’ award; and The Wake by Paul Kingsnorth, longlisted for the Man Booker and winner of the Gordon Burn Prize) or are runaway commercial hits (see Letters of Note and The Good Immigrant).

Incidentally, as a lot of my favourite writers are or were cultural fringe figures, breaking into a literary scene isn’t something I worry about.

INTERVIEWER

What would it mean to you to see The 8th Emotion in print?

SPILLER

EVERYTHING! But maybe that’s a bit far. An awful lot. There – that’s a bit more dignified.

INTERVIEWER

When writing fiction, what do you try to keep in mind when writing your initial drafts?

SPILLER

Before writing a scene, I plan it in detail, so I know the flow it should have (for The 8th Emotion, I probably went a bit overboard with this, even – for a period – working out what the key symbol, colour, smell, and other things would be for each chapter, to give it a unique identity. Very Joyce à la Ulysses. Now, I would just scribble down the scene’s key beats and put them in order).

This means, by the time of the writing, all the heavy-duty thinking is already taken care of, so I can simply focus on making each sentence as good as possible. Tell the story you’ve plotted, as well as you can: that’s my sole aim when writing my initial drafts.

INTERVIEWER

Do you have a specific ‘reader’ or audience in mind when you write?

SPILLER

Yes – me. I believe the reaction of any general audience is far too hard to predict to be a useful reference point. Moreover, it is not really the audience that you would be using as your reference: it is your imagined version of that audience. Their likes and dislikes. And the odds of your version mapping accurately onto reality are pretty slim (for example, consider how often political pundits – whose job it is too predict the behaviour of the public – get it massively wrong).

I think if I was writing a story for a close friend, even then I couldn’t be certain they’d like it. They might tell me they enjoyed it, but how could I be sure they weren’t just being nice? And if they did like it, did they like it as much as that novel/comic/film/etc. they’ve been raving about, and which weren’t even made specifically for them? If not, why not?

If I can’t with all confidence predict a single friend’s reaction, I definitely don’t think I can second-guess the reaction of a mass audience of strangers. That way lies madness.

Besides, even if you could, and you tailored your piece to make it a critical darling and a commercial smash… would that be enough? Perhaps – you’d have a fortune, people may adore you. But if, at the heart of it, I felt I’d compromised my own vision – what I genuinely wanted to say – for the sake of these rewards, then I believe all the subsequent success would ring pretty hollow.

“I would rather I loved my stories and no one else cared, than for the world to be in raptures over my work while I believed it was actually pretty rubbish”

In fact, I believe I would rather I loved my stories and one else cared, than for the world to be in raptures over my work while I believed it was actually pretty rubbish. I think the former would give me more happiness.

And not to harp on the same point too much, but foreseeing the next big trend has been shown to be almost impossible. No one – no one – even had an inkling of how popular Harry Potter would be. And when everyone was desperately snouting around for the next book to take the world by storm, did anyone place a bet on it being a piece of BDSM erotica (50 Shades)? I certainly didn’t.

Harry Potter.jpg

“No one – no one  – even had an inkling of how popular Harry Potter would be”. Image via Flickr.

No – I reckon it’s better to write for yourself. You’re the only person in the universe whose opinion you can truly know. Use that as your lodestar. Remove your work – as much as possible – from the need for any external validation, and its success (and your attendant psychological well-being) becomes much more under your control.

Furthermore, if at any point in the creative process you suffer doubts, big or small, you can always ask yourself: would I like this if I found it in someone else’s story? Although it may be hard sometimes to make these judgements, you have a much better chance of fine-tuning a story to suit your own tastes, than moulding it to suit anyone else’s.

And if all this sounds a bit insular and poverty-stricken, just consider: without people following their own against-the-grain vision, we wouldn’t have had William Blake. Or Harry Potter. Or Star Wars. Or superheroes. Paradoxically, the people who are most attentive to their personal predilections seem to be the ones that connect with the largest portion of humanity.

INTERVIEWER

How would you define creativity?

SPILLER

I think, at its most basic, as problem solving. Nigh-on every artistic piece, in its creation, is just a series of problems that need to be solved in order to achieve the desired outcome.

INTERVIEWER

What does the term ‘writer’ mean to you?

Someone who writes frequently. You don’t have to make money from it: those who do are professional writers. But they’re not necessarily better. Payment doesn’t correlate with quality. In fact, the inverse is often true.

This straightforward definition also means that, if you sold 10 million copies of a novel a year ago but haven’t sat down at the proverbial typewriter since, you’re not a writer. You were a writer.

INTERVIEWER

Could you write us a story in 6 words?

SPILLER

“… he killed me!” Apocalypse brings necro-trials.

INTERVIEWER

Could you give your top 5 – 10 tips for writers?

SPILLER

In no particular order:

  1. Cordon off time – Getting writing done requires time to focus on it. I’d advise setting a clear timeframe in which you have to work that day (say, 10am-2pm). In that period, you can either write, or do nothing. And when I say nothing, I don’t mean watch TV, go on the internet, idle away time. I mean nothing except sit in your chair, lie on your bed, have a sleep, or – if you need some fresh air – go for a brief walk. No one’s forcing you to write. You can do sod all if you want.

But you’ll be amazed how quickly the fidgety urge to do something else before writing… to tackle it later, when you’re more in the mood… is dispelled when boredom is your only other option. You can’t just sit there for four hours. That’d be mad. So, tentatively, you begin to write. And within a few minutes, you’re in the flow. Easy.

  1. Ideally, make your writing times a habit – As with exercise, once your body is used to the routine, it automatically readies itself for the endeavour. Helps prevent that heavy, sluggish mental state that is the bane of getting going.
  2. Finish things – Told this by a visiting speaker at university. Top advice. If you at least finish pieces, no matter how bad they are, your confidence will grow, and you’ll have something to show for your labour. Earth-shatteringly simple, this may be the main key to getting better at a craft.
  3. Follow the energy – This is one of those personal mantras that is of great help to me, but may be hopelessly vague to anyone else. Essentially, it means follow whatever interests you; whatever feels energised in your head, no matter its obscurity. If it means a lot to you, there will automatically be an audience for it. No one’s so unique that there aren’t other people on the planet who share their taste.
  4. Relax properly – vital for recharging your mind and creativity. I find working mornings and afternoon is best, as that way, I’ve earned my evening relaxation and thus its pleasure is enhanced.
  5. Pretend the internet doesn’t exist – The super-villain of distraction, you have to have some way to thwart it. For me, this works wonders. As long as you think you could be on the internet, you can be tempted to justify to yourself why you should, this once, be allowed to quickly go on it, just to check that one thing.

But: tell yourself it doesn’t exist and, suddenly, there’s nothing to persuade yourself about. No distraction demanding your attention. Just an added sense of calmness and simplicity, making it easier to be productive.

(It’s amazing how quickly telling myself the internet doesn’t exist convinces the rebellious part of my brain. Maybe I’m mentally simple).

Note: Only break this rule if there’s something you absolutely NEED to research online for your piece. Confine yourself to the research. Close your web browser straight after.

  1. Treat yourself as a terrorist – Don’t negotiate with yourself over any writing rules you’ve made, at least for that day. You can reassess afterwards if they’re worth sticking with or not.
  2. Read idiosyncratically – I disagree with the publishing advice that says you should be up-to-date with the latest fiction, and au fait with the current trends. Reading novels is time-consuming. You could spend all your energy simply keeping abreast of the newest releases, and it’s not like modern fiction is a priori better than the classics (the clue perhaps being in the term ‘classics’).

If every aspiring writer reads similar stuff, they’ll produce similar stuff. Instead, read idiosyncratically. Follow your own interests, wherever they lead. Do that, and your brain is likelier to make fresh connections, come up with new ideas, and bring something different to the table.

Which means this approach is not only better for you as a reader and writer, but better for the reading public as well.

  1. Write ideas, not words – I don’t know about you, but thinking about that X number of words I have to write… oh, that can feel so tiresome. But wait. Think of the ideas (as in the feelings, visuals, scenes, etc.) you’re going to convey, and the task suddenly seems like a much more exciting prospect.

Words, devoid of content, seemingly just an abstract target you have to hit, sit dead and oppressively on the mind. Ideas are full of animation and life. Focus on capturing them, one at a time, and the words will take care of themselves.

  1. Art requires willpower – Lots of people have good ideas, but that doesn’t make them good writers or storytellers. Once you have an idea, it is your job as a creative person to bring it down from idea-space (in your head) into the real world (this can be as a book, film, album, whatever. Just something others can experience).

In fact, this process is how all ideas manifest. Even something as simple as thinking I’ll see my friend tomorrow, then arranging that meeting and going to it: that’s having an idea, then bringing it into the world through willpower.

It may not be as glamorous as a sudden burst of inspiration, but for me, this application of willpower – which enables you to turn the abstract into the tangible, the blurred outlines of a notion into vivid detail – that’s where the real magic happens. It’s an often necessary, and incredibly empowering, part of the process. Enjoy it.

 

You can pledge your support for Josh Spiller’s exciting debut novel, The 8th Emotion, via Kickstarter – you can get a signed first edition copy, and lots of other exclusive rewards